The Real Cost of Mixing Science with Influencer Culture

The Real Cost of Mixing Science with Influencer Culture

Cutting ultra-processed food? Sensible advice. But when wellness influencers enter public health, credibility becomes the real test. Promoting supplements without robust evidence or teaming up with hype-driven influencers comes with baggage—a “credibility tax” that doesn’t disappear at confirmation hearings. Public health isn’t a funnel for wellness trends; it’s supposed to be evidence first, marketing last. That means full transparency, real divestment, and zero conflicts of interest if the Surgeon General wants to lead with trust.

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