The Creator Economy Is Your Distribution Lifeline: Chris J Smith, Gold Studios

Chris J Smith, director at Gold Studios, provides creator economy insights as YouTube surpasses traditional TV among under-25s per fresh Ofcom data. Managing talent while expanding into new WeWork office, he discusses format innovations like Bryson DeChambeau’s “Break 50” with Adam Sandler, explains taking digital content to live events, and argues brands must develop entertainment channels over traditional advertising.

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VENTURES
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