Are luxury brands *losing their grip* on exclusivity? In this eye-opening video, we dive into how top-tier fashion houses like Chanel, Louis Vuitton, and Balenciaga are sliding into influencers’ DMs, giving away free designer bags, and pulling *desperate* stunts to stay relevant in 2025’s fast-moving digital culture
From viral marketing flops to clout-chasing campaign, discover how once untouchable brands are now *begging for attention* on social media—and what this says about the changing power dynamics between luxury, influence, and visibility
🔍 Topics Covered:
* Why luxury brands are panicking in a saturated market
* The rise of influencer power and “gifted” designer bags
* Social media’s impact on brand prestige & exclusivity
We also discuss how influencer pr unboxing have gotten out of control, let me know what you think of this video down in the comments below!
Some of the references used in this influencer PR gifting video:
Why luxury brands are sliding into the DMs
https://www.voguebusiness.com/story/fashion/why-luxury-brands-are-sliding-into-the-dms
Luxury Brands Entering the World of TikTok
https://croud.com/en-gb/resources/luxury-brands-entering-the-world-of-tiktok/
What is up with Chanel gifting influencers bags and shoes?
What is up with Chanel gifting influencers bags and shoes?
by inNYCinfluencersnark
https://www.tiktok.com/discover/chanel-gifting-bags-to-influencers
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