Influencer Marketing Strategies For App Growth | Influencer Unpacked Ep.2

In this episode of Influence Unpacked, Marion chats with Nasiba Sharipova, Director of Marketing at Aware – a health-tech company that helps users book blood tests and track their results, with its mobile app playing a central role in the customer journey.

With a background at AG1 and Blinkist, Nasiba brings a wealth of experience scaling influencer programs across mobile, eComm, and health tech.

They cover:
✅ Why most brands fail at influencer marketing—and how to avoid it
📊 How to measure impact (even when attribution is fuzzy)
📱 What platforms really work for app growth
✍️ How to write briefs that inspire creators and drive results
🤝 Why building strong relationships with influencers pays off long-term

Whether you’re launching an app or scaling influencer efforts, this one’s packed with practical advice and hard-earned insights.

📘 Don’t miss Marion’s complete guide to influencer marketing for apps and games – available now on the AppsFlyer website!
https://www.appsflyer.com/resources/guides/winning-big-influencers/?utm_source=influencer&afc_source=influencer&utm_medium=referral&afc_medium=referral&utm_campaign=infuenceunpacked_influencerguide&afc_campaign=infuenceunpacked_influencerguide&utm_content=marion_infuenceunpacked&afc_content=marion_infuenceunpacked&utm_term=YouTube&afc_term=YouTube

For any questions on how to get started with influencer strategy for your app/ mobile game, contact Marion at marionbalinoff@gmail.com or DM her on LinkedIn – https://www.linkedin.com/in/marion-balinoff/