The Gender Mismatch in Influencer Marketing Ft. Kalyan Kumar and Aishwarya Iyer | Thinkly Talks #AMA

“Two out of three influencers in India have more than 60% fake or inactive followers”- let that sink in! 😳

In this episode of Thinkly Talks, Kalyan Kumar (Co-founder & CEO of KlugKlug) joins Thinkly host Aishwarya Iyer to pull the curtain back on influencer marketing and reveal just how deep the rabbit hole goes.

From breaking down the real difference between a celebrity and a content creator, to exposing the shocking gender mismatch in influencer audiences (spoiler: most female beauty influencers are talking to are men?!), this conversation is packed with bold insights, laughs, and a healthy dose of data-driven storytelling. They dive into fake engagement, how brands can avoid wasting crores on the wrong influencers, the rise of AI avatars like Kyra, and why going viral shouldn’t be the goal anymore; avoiding a flop should. It’s honest, witty, and full of moments that’ll make you rethink everything you thought you knew about this booming industry.

(influencer marketing, fake followers, gender, content creators, influencer marketing, ai influencers, nano influencers, beauty brands, marketing, social media strategy, digital marketing)

#thinkly #ama #experts #conversations #podcast #community #influencers #marketing #socialmedia #viral #virality #influencermarketing #branding #sponsored #brand #ads