In this candid conversation, Michelle @Mirchelley shares her journey from a part-time job in a local YouTube channel to becoming a prominent content creator and influencer in Singapore. She discusses the challenges of explaining her career choice to family and friends, the importance of pivoting her content focus from beauty to fitness. She spoke about what’s nehind the glitz and the realities of working in a competitive influencer landscape. Michelle also delves into the role of agencies, managing finances as a freelancer, coping with negativity, and the misconceptions surrounding influencers. She emphasizes the significance of storytelling in content creation !
00:00 The Journey Begins- From Student to Influencer
04:32 The Fitness Shift- Breaking Stereotypes
07:23 The Business of Content Creation – Marketing and Negotiation
11:14 The Reality of Influencer Life
21:00 Critiscism on social media
27:00 Common misconception about influencers
32:30 Future aspirations and wrap up
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